Week 11: #52 Ancestors – Fortune
By Eilene Lyon
The Struss family may have hailed from Germany, but not their dogs. The Putterer’s grandfather, Carl F. Struss, bred Irish setters. One of them, Killarney Lady, achieved a tiny measure of fame. In 1937, she “whelped thirteen of the finest pups that any breeder could wish to see.” Call that the “Luck o’ the Irish.”

One of the pups didn’t survive the first night, but most of the rest were sold “to men and women who are good judges of dog flesh.” Carl fed his purebreds only one type of dry food: Lucky Dog Food. But he was a bit peeved that he had to make a 90-mile round trip from Peoria, Illinois, to Bloomington to buy it.
You could say that as a breeder, he was spending a fortune on kibble.

Naturally, he wrote a letter to the company, touting his brand loyalty and requesting that they find a distributor in his home town. It was the only dry food Killarney Lady would deign to devour and her pups, too. And as Carl put it, “I don’t believe you could find any dogs in the country that are any more healthy and happy than those twelve pups.”
Hales and Hunter Co. ate it up. They put the letter, a photo of Carl, and a picture of some of the pups on a marketing flyer.
Let’s hope they also sent Carl a few free bags of dog food and set up a supplier in Peoria!
Feature image: Cleo M. (Gee) Struss and Frances Struss with two of their Irish setters. (Family collection)
Go Carl! I love that he was able to influence a company with his letter. I sure hope he got some free kibble. He and his dogs deserved it.
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People don’t take the time to do that sort of thing anymore, for the most part. Just call or email and complain. I’ll just bet he got what he wanted.
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I love the old photos and how you are pulling it all together.. good morning.
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I had all the pieces and realized they were part of a story. So I went with it!
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I loved the story! Such fun!!
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Not all ancestry stories are tragedies, fortunately! 🙂
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Yes, this is fortunate!! 🙂
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Great story
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Thank you!
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What fun! They should have sent more than just a few bags of dog food!
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He certainly provided them with a great marketing piece.
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That’s a great story! That company had a smart marketing director. I love listening to “Under the Influence” It’s a CBC Radio documentary by Terry O’Reilly. It looks at the shift in advertising and marketing, sounds dry but it is actually quite interesting and sometimes humorous. This is the kind of story would be great on his show.
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Advertising really has changed over the years wars, but in some ways still relies on customer testimony. Except now the testimony is through social media “influencers” that I don’t think I’d trust at all. Carl’s testimony seems more genuine to me.
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Yes, I am leary of social media testimonies, who are these people?? They may be genuine, how knows. But, when you take the time to write the letter there is just something more trustworthy about that.
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Especially since the letter was intended to get action from the company, not necessarily to be made public the way it was.
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I enjoyed this post, so much, Eilene! It’s amazing you had all the photos to tell the story in words and graphically.
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Sometimes it all just falls into place!
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I wonder what Carl would have thought of buying dog food from Amazon, or for that matter, Chewy?
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Over the moon, I’m sure!
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What a wonderful advertisement! It would be lovely to know the outcome for sure, but we can’t have everything. I’ll assume they gave him suitable reward.
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I would expect he got something out of the deal, for sure.
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Fantastic! I wish we all could have those results when we contact a company… Thanks for sharing.
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Yeah, I think it’s getting harder to find that sort of customer relations department. Mostly AI chats and robo answering systems.
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Wondeful post! Are there other photos of the dogs? Irish setters are such beautiful dogs, and you don’t see them very often any more.
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Those were the only ones I found, but there might be more somewhere.
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I really hope they followed through with some samples and a local distributor. That would be a long trip to buy dog food!
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I’m betting they did.
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It’s the LEAST they could have done for Carl!
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Damn straight!
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What an interesting side note in the family history. Awesome
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It was funny to put all the pieces together and see that they told a little tale. One never knows what one may find!
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Great post! I give it four paws!
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Dewclaws up?😉
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That’s a fun bit of family history.
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I like when I find stories like that.
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